USAID Nepal Family Health Program II Nepal Family Health Program II
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Health Behavior

JSI Research & Training Institute, Inc. successfully implemented the Nepal Family Health Program II for the U.S. Agency for International Development from 2007 to 2012. For further information on project activites, visit the NFHP II page on

Improving people's health often requires people to change their behaviors around health. Programs and health providers must give attention to the 'demand' side of public health. We need to find ways of making it easier and more attractive for people to seek out the services that can protect and improve their health. And we need to find effective ways to encourage practices in the home that can make people healthier or avoid unnecessary risks. So while NFHP II focuses primarily on quality and coverage of primary health care services, the ultimate goal is to reduce deaths among mothers and children. To achieve this means that we must also change people's health-seeking behaviors.

In order to develop effective approaches, NFHP begins by identifying the factors that help or hinder people in making healthy choices. We then develop strategies targeting the key factors. Approaches can include mass media, work through opinion leaders, local communications approaches, interpersonal communications, and whatever other methods are most likely to effectively gain traction on the problems addressed. Two channels often used include female community health workers and radio.

To learn more about NFHP's work in behavior change communication, go to our Resources.